View filters may be applied retroactively to any data that has been processed.

What cannot be collected by the default Analytics tracking code?

Device and operating system Browser language setting Page visits User’s favorite website Download Google Analytics Individual Certification Exam Answers (PDF)

To increase the speed at which Google Analytics compiles reports, what action could be taken?

Remove any filters on the view Choose “Faster response” in the sampling pulldown menu Choose “Greater precision” in the sampling pulldown menu Apply an advanced filter to the report Download Google Analytics Individual Certification Exam Answers (PDF)

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Multi-Channel Funnels Channel Groupings Attribution modeling Conversion tracking Download Google Analytics Individual Certification Exam Answers (PDF)