View filters may be applied retroactively to any data that has been processed.

What feature is required to track customer search terms on a website?

Site Search Data Import Enhanced Ecommerce Search filters Download Google Analytics Individual Certification Exam Answers (PDF)

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

/ordercomplete.php /ordercomplete/index.html /order/complete.php /ordercomplete/thank_you.html Download Google Analytics Individual Certification Exam Answers (PDF)

What is the “Bounce Rate” in Google Analytics?

Percentage of sessions in which a user exits from a homepage Percentage of total site exits Percentage of visits when a user landed on a website and exited without any interactions Number of times users returned to a website in a given time period Download Google Analytics Individual Certification Exam Answers (PDF)