True or false? Events are mutable.

What is the disadvantage of storing your information in a single field type?

In reports or filters, you may have records show up in more than one location. In reports or filters, you can only search for exact matches. Trick question! You cannot use single field type properties in reports or as a filter. In reports or filters, single field types can only be visualized using pie chart […]

Customer journey analytics uses which type of data?

First-party data Second-party data Third-party data Fourth-party data The correct answer is: First-party data

Fill in the blanks: You want to build a custom report to determine which channels help you generate the most marketing qualified leads. If you were building a bar chart, ____ should go on your x-axis, and ___ should go on your y-axis.

Count of Contacts; Original Source Original Source; Count of Contacts Create Date; Lifecycle Stage Create Date; Count of Contacts The correct answer is: Original Source; Count of Contacts