To share insights across multiple users and teams within your company, what Search Ads 360 platform would you use?

You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

Data-driven attribution Budget bid strategies Custom Floodlight variables Conversion cart data The correct answer is: Conversion cart data

What’s the optimal window of time to review the performance of a Search Ads 360 campaign?

One conversion cycle Four conversion cycles Two to three conversion cycles Five to six conversion cycles The correct answer is: Two to three conversion cycles

Within Search Ads 360, what should you set up to learn about customer conversions?

You should set up budget bid strategies. You should set up data-driven attribution. You should set up custom Floodlight variables. You should set up conversion cart data. The correct answer is: You should set up custom Floodlight variables.