- You’d use Looker Studio.
- You’d use Google Analytics 4.
- You’d use Report Editor.
- You’d use Performance Center.
The correct answer is:
- You’d use Report Editor.
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Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?
You should look in Tools & Settings. You should look in the Campaign tab. You should look in Performance Center. You should look in the bid strategy report. The correct answer is: You should look in the bid strategy report.
Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?
GA4 applies budget bid strategies. GA4 tracks performance. GA4 automates workflows. GA4 optimizes keyword creations. The correct answer is: GA4 automates workflows.
Google Ads auction-time bidding is different from Search Ads 360 intraday bidding in which of the following ways?
While Google Ads auction-time bidding sets device, location, and bid adjustments, Search Ads 360 intraday bidding overrides device, location, and bid adjustments. While Google Ads auction-time bidding adjusts bids several times a day, Search Ads 360 intraday bidding optimizes bids in real time. While Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple […]