Personalization tokens are just placeholders that need to be manually replaced. The template is a starting point, but every email you send should be customized for the contact you’re sending it to. The point of email templates is to save you the trouble of customizing individual emails. Some emails might need additional customization, but a […]
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The template’s name is the same as its subject line, so it needs to be short, clear, and focused on the recipient’s needs. The name is only visible internally, so it should be whatever makes the most sense to you and your team. The name is automatically generated and cannot be changed. The name should […]
