Google Ads Video Answers

The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad’s opening moments. According to Google research, what should you focus on to attract viewers?

Knowledge GlassComments Off on The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad’s opening moments. According to Google research, what should you focus on to attract viewers?
  • Offers and warranties
  • Framing and pacing
  • Colors and graphics
  • Text and voice-overs

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

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The follow-up storytelling method The tease, amplify, echo method The direct-shot storytelling method The answer/user/question method Download Google Ads Video Certification Exam Answers (PDF)
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Google Video Partners are partnerships formed through which Ad service? (Duplicate 3)

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Google Local Catalog ads Google My Business Google AdMob Google Showcase ads Download Google Ads Video Certification Exam Answers (PDF)
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Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

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Viewers pay three times more attention to relevant ads than those aimed at generic audiences. Viewers served relevant ads were five times more likely to write an online review of the business. Viewers seeing relevant ads had larger transactions on average than those served generic ads. Viewers can remember relevant ads twice as long as […]