- Isolate and analyze data
- Build custom Remarketing lists
- Create subsets of sessions or users
- Permanently alter data
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What cannot be collected by the default Analytics tracking code?
Device and operating system Browser language setting Page visits User’s favorite website Download Google Analytics Individual Certification Exam Answers (PDF)
What is a “secondary dimension” in Google Analytics?
An additional report dimension for more specific analysis An additional report metric for more specific analysis A dashboard widget that offers more specific analysis A visualization to understand the impact of data Download Google Analytics Individual Certification Exam Answers (PDF)
What filter would only include data from a campaign titled “Back to School” in Campaign reports?
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school” Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include” Custom Include filter with field “Campaign Name” and pattern “back to school” Custom Include filter with field “Page Title” and pattern “back to school” […]