Search Ads 360 can be linked to a certain number of Facebook accounts at a time. What’s that number?

Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?

Tell them to follow target return on ad spend (tROAS). Tell them to follow conversion delay. Tell them to follow learning period. Tell them to follow target cost-per-acquisition (tCPA). The correct answer is: Tell them to follow conversion delay.

How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

Google Ads auction-time bidding adjusts bids several times a day, while Search Ads 360 intraday bidding optimizes bids in real time. Google Ads auction-time bidding sets device, location, and bid adjustments, while Search Ads 360 intraday bidding overrides device, location, and bid adjustments. Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]

Within the Performance Center of Search Ads 360, what should you set up if you have a specific amount of money to spend on a campaign and you hope to get a decent return on investment (ROI)?

Data-driven attribution Google Ads auction-time bidding Budget bid strategy Conversion cart data The correct answer is: Budget bid strategy