True or false? Preserving the integrity of your company’s data model is exclusively the job of operations professionals.

What is the difference between a customer-in strategy and a function-out strategy?

A customer-in strategy focuses on providing an excellent experience to customers, while a function-out strategy focuses on enabling internal teams within their current confines. A customer-in strategy focuses on bringing customers into your flywheel, while a function-out strategy focuses on more mathematical approaches to increasing revenue. A customer-in strategy prioritized the needs of your customer-facing […]

Situation: Foolproof Medical Supplies has been selling their products to hospitals for many years, and they now want to start selling directly to consumers. Norma Jones, the head of their RevOps team, has never worked at a company that sells directly to consumers, and she would like to hire someone from a consumer industry who can help her build that strategy. Which type of candidate would be best for this role?

An experienced operations leader A transitioning generalist A credentialed specialist Now is not the right time to hire anybody Download HubSpot Revenue Operations Certification Exam Answers (PDF)

What four elements should your sales playbook include?

Required behavior, factual outcomes, inspectable actions, and buyer-centric focus What your sales reps need to know, what they need to do, what they need to say, and what they need to show An ideal buyer profile to help your reps identify good leads, an outreach strategy to help them connect with good leads, a qualification […]