True or false? Personalization in UX includes only offering quizzes and polls for user engagement.

What should you do first to ensure that SEO and content marketing efforts amplify each other?

Develop independent strategies for SEO and content marketing to maximize team autonomy Enhance brand visibility through visual redesigns without keyword optimization Focus on immediate content production Set clear, integrated goals using SMART The correct answer is: Set clear, integrated goals using SMART.

CodeCrafters is a B2B company that sells custom software solutions. They noticed some leads spend a significant amount of time browsing detailed feature pages but leave without signing up for a demo or downloading resources. Which of the following is the most effective approach for CodeCrafters to engage these leads using email marketing?

Adding these leads to a general newsletter list that sends weekly company updates and promotional offers Segmenting these leads by time spent on specific feature pages and sending trigger-based emails soon after their website visit, including relevant case studies or success stories Sending these leads a survey via email asking why they didn’t sign up […]

What is the benefit of monitoring your contacts’ behavior on your website for email marketing?

It empowers you to send emails at the exact same time every day. It identifies which links in your emails get the most engagement. It improves the likelihood that recipients will respond to calls-to-action in your emails. It provides data for segmenting your email list into relevant groups. The correct answer is: It provides data […]