average scroll conversion paths bounce rates session duration The correct answer is: conversion paths.
What should you consider when selecting keywords to guide your content strategy?
Keywords that appear on competitor websites Keywords with high search volume and alignments with business goals Keywords that have seasonal popularity but low relevance to your business Keywords that are trending on social media platforms regardless of relevance The correct answer is: Keywords with high search volume and alignments with business goals.
Fill in the blank: By evaluating keyword themes, you can create ____ that cover related subjects and capture a broader audience.
topic clusters niche slogans competitive pitches catchy headlines The correct answer is: topic clusters.
How should you use keyword data when creating a content roadmap?
By ignoring search trends and focusing on past success By prioritizing topics with low importance but high completion By selecting trending questions and addressing gaps in existing content By choosing random keywords for diversity in topics The correct answer is: By selecting trending questions and addressing gaps in existing content.
In the early stage of the buyer’s journey, what type of keywords should your content focus on?
Price point and features Technical specifications and detailed user guide Broad questions and education In-depth case studies and industry reports The correct answer is: Broad questions and education.
Fill in the blank: ____ your images can significantly improve page load times by reducing file sizes while maintaining quality.
Auto-sizing Storing Compressing Archiving The correct answer is: Compressing.
Your website receives high traffic on mobile devices. What should be your priority for effective UX-SEO integration?
To simplify navigation and ensure the site is responsive To focus on desktop view optimization To increase pop-up use for promotions To create complex designs to stand out The correct answer is: To simplify navigation and ensure the site is responsive.
You’re a content manager preparing to launch a new campaign. How can collaboration between writers, marketers, and SEO specialists enhance the campaign’s success?
By aligning on the core message and business goals through collaborative sessions By prioritizing short-term sales targets over strategic planning By focusing on individual performance metrics to drive personal achievements By using independent team meetings to encourage multiple opinions of the campaign The correct answer is: By aligning on the core message and business goals […]
Fill in the blank: A SMART goal is specific, measurable, achievable, ____, and time-bound. This helps in setting realistic expectations for your SEO and content marketing efforts.
Relevant Reliable Repeatable Realistic The correct answer is: Relevant.
What is one way to ensure that SEO goals and content priorities are fully integrated?
By allowing each team to work separately By arranging regular meetings for insight-sharing By focusing on keyword density By sticking to predetermined content templates The correct answer is: By arranging regular meetings for insight-sharing.