Fill in the blank: By evaluating keyword themes, you can create ____ that cover related subjects and capture a broader audience.

What broader impact do unethical marketing practices have?

It erodes customer trust across the industry. It indicates rapid industry growth. It demonstrates the credibility of digital advertising. It maintains consumer confidence in marketing practices. The correct answer is: It erodes customer trust across the industry.

True or false? Earned media is the exposure you gain through word-of-mouth marketing, such as positive reviews, guest blog posts, public relations, or customer experience.

True False The correct answer is: True

Which two non-negotiable elements are foundational to social media marketing, regardless of platform changes?

Content creation and follower count Your “why” (goals) and “who” (audience understanding) Posting frequency and trending hashtags Video content and paid advertising The correct answer is: Your “why” (goals) and “who” (audience understanding).