True False The correct answer is: False.
True or false? Bounce rate is a metric that can help you identify pages that might need improvement.
True False The correct answer is: True
True or false? Targeting keywords that align with each stage of the buyer’s journey can increase engagement and conversions.
True False The correct answer is: True
True or false? A mobile-friendly site automatically rearranges content for screen size and improves usability across devices.
True False The correct answer is: True
True or false? Personalization in UX includes only offering quizzes and polls for user engagement.
True False The correct answer is: False.
True or false? AI-driven segmentation and predictive analytics allow businesses to anticipate customer behaviors in real time.
True False The correct answer is: True
True or false? Failing to disclose sponsorships in content can negatively impact the reputations of both the content creator and the company
True False The correct answer is: True
True or false? AI-driven budget allocation is based on past campaign data, with no real-time adjustments.
True False The correct answer is: False.
What is the key difference between digital marketing for B2B and B2C companies?
B2B focuses on building brand loyalty through community, while B2C focuses on quick transactions. B2B primarily uses traditional advertising, while B2C relies on digital channels. B2B focuses on generating quality leads online to connect with the sales team, while B2C focuses on selling directly from the website with less reliance on salespeople. B2B aims for […]
Which of the following is NOT one of the foundational components of a digital marketing strategy?
Planning your digital marketing campaigns Evaluating your existing digital channels and assets Building your buyer personas Implementing A/B testing for landing pages The correct answer is: Implementing A/B testing for landing pages.