The number of clicks and conversions falls below the data requirements. Historical data is transferring to the new model created. The model was created during the bid strategies learning period. There are too many keywords included in the bid strategy. The correct answer is: The number of clicks and conversions falls below the data requirements.
Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?
You tell them that Search Ads 360 intraday bidding overrides device, location, and bid adjustments, while Google Ads auction-time bidding sets device, location, and bid adjustments. You tell them that Search Ads 360 intraday bidding helps set precise bids for every auction, while Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]
Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?
They can use custom dimensions. They can use templates. They can use labels. They can use automated rules. The correct answer is: They can use automated rules.
What Google products can Search Ads 360 integrate with?
Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query Display & Video 360, Campaign Manager 360, Google Analytics 4, Gmail, and Big Query Display & Video 360, Campaign Manager 360, YouTube, Looker Studio, and Big Query […]
If your client is trying to create automated rules in Search Ads 360 for all the campaigns associated with their agency but they can’t see all their campaigns, why might that be?
Because all accounts are managed within submanager accounts, and you have submanager account access. Because some accounts are managed within manager accounts, and you have campaign access. Because all accounts are managed within campaigns, and you have campaign-only access. Because some accounts are managed within manager accounts, and you have submanager account access. The correct […]
Search Ads 360 suddenly starts defaulting to a previously generated basic linear attribution model to track conversions instead of using the data-driven attribution model you set up last week. Why might that be happening?
Because there are too many keywords included in the bid strategy. Because the number of clicks and conversions falls below the data requirements. Because the model was created during the bid strategies learning period. Because historical data is transferring to the new model created. The correct answer is: Because the number of clicks and conversions […]
Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?
Custom dimensions Templates Audience segments Labels The correct answer is: Templates
What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?
Submanager account Manager account Campaign account Engine track account The correct answer is: Engine track account
To manage all customer accounts within the main account when using Search Ads 360, what account would you set up first?
The advertiser account The client account The submanager account The manager account The correct answer is: The manager account
From what option in the navigation menu of Search Ads 360 can labels be created?
Settings, campaigns, and Performance Center Campaigns, audiences, and keywords Audiences, Performance Center, and recommendations Campaigns, ad groups, and keywords The correct answer is: Campaigns, ad groups, and keywords