Answer The Public Google Ads Editor Facebook business manager EM Rush Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following is a benefit of search advertising over display advertising?
Search ads are more likely to be clicked on Search advertising is cheaper than display advertising Search advertising allows ads to be created in multiple formats Search advertising is shown to customers who are searching for your specific terms Download Google Digital Garage Certification Exam Answers (PDF)
When discussing display advertising, what is an ad network?
A way to get free traffic to your site A directory of lots of websites that sell the same products as you do An online store of images you can use within your content A platform allowing the advertiser to advertise on websites within the network Download Google Digital Garage Certification Exam Answers (PDF)
How can your business benefit from video without making one yourself?
Advertising on other people’s videos Commenting on other people’s videos Sharing other people’s videos Interacting with other people’s videos Download Google Digital Garage Certification Exam Answers (PDF)
In the world of analytics, the time the user spent on your site is considered which type of data?
Conversion Clocking Metric Dimension Download Google Digital Garage Certification Exam Answers (PDF)
When using analytics on your website, what do we mean by the term ‘conversion’?
The act of a user coming from a certain geographical location The act of a user spending a certain amount of time on the site The act of a user meeting a specific metric The act of a user completing a goal Download Google Digital Garage Certification Exam Answers (PDF)
When it comes to web analytics, what insights can you gather using analytics tools?
What websites users visit after leaving your website How you currently rank in search engines How people interact with your website How people interact with your competitors’ websites Download Google Digital Garage Certification Exam Answers (PDF)
When creating a presentation based on lots of data, what principle should you bear in mind?
Show all the information available, to give your audience as much context as possible Tailor your approach to your audience in order to tell a better story Stick to visual graphics only, as everyone will prefer this presentation format over tables and text Present all information in the same way because everyone interprets things similarly […]
When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
Build an online store with an integrated payment system Set up a web-based money transfer software like PayPal Invest in a new website platform Use other platforms such as eBay or Etsy Download Google Digital Garage Certification Exam Answers (PDF)
Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
price hierarchical a constantly changing alphabetical Download Google Digital Garage Certification Exam Answers (PDF)