It can improve sales by directing more traffic to your website It can enable a business to create a bank of content, which can be reused to create ads It helps a company identify its biggest competitors It provides you with another channel to push sales and promotional messages to customers on a regular basis […]
When it comes to email marketing, what do we mean by the term A/B testing?
A/B testing means you can split your contacts alphabetically A/B testing means you send the same email twice to the same people A/B testing means splitting your audience and sending each of them a different variation of your email A/B testing means it is spell checked and proofed, prior to hitting send Download Google Digital […]
When planning your display advertising, what does the word ‘placement’ mean?
The exact location of your ad on a particular page of a website The size and position of your ad The exact location of your ad on search engine results pages The position of text within your ad Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following is a benefit of display advertising over search advertising?
Display advertising is cheaper than search advertising Appearing on relevant websites offering advertising space Ads can appear at the top of search engine results pages Display ads are more likely to be clicked on Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following is the most accurate analogy for a display advertising network?
A targeting option for publishers A marketplace between online publishers and advertisers A payments system for online ad campaigns A targeting option for advertisers Download Google Digital Garage Certification Exam Answers (PDF)
If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
Change the colours to be more eye-catching Change how much your branding is shown in the video Update the description to tell people more about the video Delete the video and try again with edited content Download Google Digital Garage Certification Exam Answers (PDF)
When creating video marketing content on a budget, what is the first thing you should consider doing?
Shooting as much as you can and culling it later Finding editing software Finding equipment to use Planning your content Download Google Digital Garage Certification Exam Answers (PDF)
When using analytics programmes on your website, which of these do not fall under the category of a metric?
Browser users use to access your site Unique visitors to your site Time users spend on your site Number of pages viewed per visit Download Google Digital Garage Certification Exam Answers (PDF)
In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
Conversion Dimension Access Metric Download Google Digital Garage Certification Exam Answers (PDF)
Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.
Organic keywords Social media ads Paid keywords Directories Download Google Digital Garage Certification Exam Answers (PDF)