Alongside them Below them On the next page after them Above them Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
It will help the ad stand out and encourage people to click it It will guarantee the ad appears at the top of the search results It will increase the amount of users across your entire website It can increase the quality score of your ad Download Google Digital Garage Certification Exam Answers (PDF)
When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
To see personal data about the person who bought from you To understand what is working and what is not To increase your budget to get more traffic To advertise internationally more easily Download Google Digital Garage Certification Exam Answers (PDF)
Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
prevent secure increase the chance of decrease the chance of Download Google Digital Garage Certification Exam Answers (PDF)
When looking to get noticed locally online, what information should you ensure is on your website as a minimum?
Your social media links An interactive map Your physical location details Business registration number Download Google Digital Garage Certification Exam Answers (PDF)
What are the benefits of using social media when looking to advertise your business locally?
People trust local businesses on social media You can target ads to a specific local audience You can make video ads promoting the area People use social media more than they use search engines Download Google Digital Garage Certification Exam Answers (PDF)
Why is social media a great tool for your business to build trust and engagement with your audience?
You can share offers and discounts exclusively to your following You can share blogs from other businesses to cover more than what you do You can share honest reviews about your product or service You can connect with customers at any time of the day Download Google Digital Garage Certification Exam Answers (PDF)
When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
Paid advertising Pay for followers Follow all of your competitors’ followers Overuse hashtags Download Google Digital Garage Certification Exam Answers (PDF)
With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Site speed and usability Keywords and metadata Image size and navigation Site speed and visual appearance Download Google Digital Garage Certification Exam Answers (PDF)
When looking to advertise your business to mobile users, social media advertising can be really effective because…
it allows you to target people who have ad blockers enabled it can be seen by people who aren’t logged into their accounts it allows you to target people based on their likes and interests it doesn’t cost too much to spread your ads far Download Google Digital Garage Certification Exam Answers (PDF)