pay less per click than standard SEM ads show ads to people after they visit your website show ads to people before they visit your website display a pop up on your website when people visit it Download Google Digital Garage Certification Exam Answers (PDF)
When planning your website, what is one of the key things you should consider?
The order your products will appear on the site What you want your customers to do on the site How customers will interact with the site What your customers want to see on the site Download Google Digital Garage Certification Exam Answers (PDF)
Website hosting servers have their own unique IP address, what does this address consist of?
Numbers and letters Numbers Letters Letters and symbols Download Google Digital Garage Certification Exam Answers (PDF)
Which are the first steps you should consider when constructing an online business strategy?
Understand the target audience Change your mission statement to match the goals Create goals and identify a USP Define and segment your audiences Download Google Digital Garage Certification Exam Answers (PDF)
When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?
The consideration phase, when customers start to research potential products to buy The finance stage, when customers think about their budgets The action stage, the moment when customers commit and purchase your product The sharing stage, when customers share images and feedback on your products Download Google Digital Garage Certification Exam Answers (PDF)
When using a search engine, what is the name of a word or phrase somebody types to find something online?
Search phrase Search term Search query Search word Download Google Digital Garage Certification Exam Answers (PDF)
Google Search Console “Crawl” reports let you monitor…?
If potential customers can access your web pages If Google can view your web pages How people interacts with your website What information Google records about your site Download Google Digital Garage Certification Exam Answers (PDF)
To improve your website’s SEO performance, when should you consider updating your SEO plan?
When you write a new blog post When you have a sale or promotion When you add a new service or product When you employ new staff Download Google Digital Garage Certification Exam Answers (PDF)
There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
The quantity of links is important, not the quality The quality of links is important, not the quantity Links hidden within code on sites improves your SEO performance Links hidden within images on sites improves your SEO performance Download Google Digital Garage Certification Exam Answers (PDF)
Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
Pay people to link back to your site Write some great content they will find useful Ensure your staff link back to your site Link to them first, regardless of whether they have anything interesting on their site Download Google Digital Garage Certification Exam Answers (PDF)