Identifying your ad budget Buying an analytics software Setting up your presence on social media sites Keyword research Download Google Digital Garage Certification Exam Answers (PDF)
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
Social media following Bid value Domain authority Average number of visitors to the company’s website Download Google Digital Garage Certification Exam Answers (PDF)
Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
Long-hair keywords Long-tail keywords High-relevance keywords Top-tail keywords Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following would be an ideal goal for an SEO plan?
Increasing social media likes and follows Increasing how many relevant people visit your website Showing your website to as many people as possible Being in first place in SERP for any keyword Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following page titles would be most suitable for a website page describing a store’s return policy?
How to Send Stuff Back [Company Name’s] Return Policy Return Policy Company Policies Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following is a good way to get other websites to link to your site?
Keep linking to them until they link to you Send them emails until they link to you Building relationships with similar sites Use as many relevant keywords on the page you’d like them to link to Download Google Digital Garage Certification Exam Answers (PDF)
When expanding a business internationally, which of the following is most important to provide on your website?
Products and delivery details in the correct currency Time and dates written in the local format Exchange rate information Free giveaways for local customers Download Google Digital Garage Certification Exam Answers (PDF)
Search engine marketing can also be called what?
Pay-per-click advertising Organic advertising Search box marketing One-click advertising Download Google Digital Garage Certification Exam Answers (PDF)
In an SEM auction, your Quality Score is based on which aspect of your ad?
Bid Relevance Wit Length Download Google Digital Garage Certification Exam Answers (PDF)
Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.
Auction Website Keyword Advert Download Google Digital Garage Certification Exam Answers (PDF)