Optimization Score Is Made Up Of Over 50 Recommendations To Optimize Search Campaigns.

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Display Certification Exam Answers (PDF)

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Why should an advertiser consider using responsive display ads?

Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance Download Google Ads Display Certification Exam Answers (PDF)