True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.

All of the following are examples of SMART goals EXCEPT:

Have 30% of your marketing leads attend an upcoming webinar Have thought leaders contribute to an upcoming ebook Increase sales qualified leads by 20% by the end of the year Generate 10 customers within the first week of an upcoming product launch. OR Increase year over year traffic by 30%. Significantly reduce the amount of […]

Most organizations target how many buyer personas?

1–2 3–5 6–10 At least 10 Download Hubspot Marketing Software Certification Exam Answers (PDF)

What is a landing page?

A single page that covers all aspects of the topic, with room for more in-depth reporting A pop-up form The page typically encountered first on a website that usually contains links to the other pages of the site Website pages that are designed to convert visitors into leads Download Hubspot Marketing Software Certification Exam Answers (PDF)