True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.

When determining buyer personas, which type of information is most important to capture?

Psychographic information Demographic information Both are equal Your buyer personas are actual customers you’ve worked with. Download Hubspot Marketing Software Certification Exam Answers (PDF)

True or false? Forms are dead.

True False Download Hubspot Marketing Software Certification Exam Answers (PDF)

What are three examples of segments that every business should ideally have?

Subscribers, leads, customers Leads, prospects, opted-out customers Subscribers, customers, users Unsubscribers, users, customers Download Hubspot Marketing Software Certification Exam Answers (PDF)