Fill in the blank: _________ shopping is a trend where companies showcase their products in real-time, providing an engaging and interactive experience for customers.

How much of your advertising budget should go towards ad spend?

10% 30% 40% 50% The correct answer is: 40%  

In storytelling, what does the ‘logic of emotion’ mean?

It means that stories should only evoke logical thinking. It refers to stories that are devoid of any emotional elements. It is the understanding that the human brain responds to emotions before logic. It implies that emotional stories are less impactful. The correct answer is: It is the understanding that the human brain responds to […]

How does omnichannel marketing impact a customer’s experience with a brand?

It makes the experience feel disconnected across different channels. It creates a consistent and similar experience across various channels and platforms. It decreases the reach of a brand’s marketing efforts. It is limited to online interactions only. The correct answer is: It creates a consistent and similar experience across various channels and platforms.