Fill in the blank: _________ shopping is a trend where companies showcase their products in real-time, providing an engaging and interactive experience for customers.

Which of the following is a primary advantage of using social media in omnichannel marketing?

It allows for one-way communication. It targets a very specific and limited audience. It bypasses the need for any other marketing channels. It facilitates two-way communication and customer interaction. The correct answer is: It facilitates two-way communication and customer interaction.  

What is one of the reasons brands are moving towards community-led growth?

Customers enjoy the exclusivity of a community The social media industry has become more complex To stay up-to-date with the latest technology To avoid dealing with customer service The correct answer is: The social media industry has become more complex.  

You’re part of a team at your company that’s responsible for setting up an online community. While creating the strategy, one of your colleagues argues that considering an exit plan is unnecessary and a waste of time. How do you respond?

Agree with them, focusing energy on building the community instead. Suggest that an exit plan isn’t necessary if the community remains small and easily manageable. Argue that an exit plan is a critical part of the strategy, as it helps prepare for potential changes in the future, including dissolution of the community if necessary. Suggest […]