True or false? Lead flows are outbound.

Why is it considered a best practice to include an image or video on a landing page?

Images give visitors a tangible idea of what they’ll receive. Images make landing pages much more visually dynamic. Images can tell complex stories faster than words can. A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

How can a lead flow supplement a visitor’s experience?

By interrupting a visitor browsing irrelevant content By providing additional content or value By redirecting users to an interesting offer or asset By collecting information that can help you immediately personalize a visitor’s experience Download Hubspot Marketing Software Certification Exam Answers (PDF)

Which of the following options reflects the correct sequence for establishing goals with your team?

Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs) Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs) Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics Download Hubspot Marketing Software Certification Exam Answers (PDF)