True Or False? It’s Important To Leave A Certain Percentage Of Flex Time In Each Sprint Cycle For Implementing Updates, Maintenance, Or CEO-Mandated Items.

Which Of The Following Statements Best Describes The Goal Of A Journey Map?

To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done. To understand the page funnels that users are moving through on the current website to identify where they’re dropping off. To identify gaps in your content strategy by mapping out all of your current content offers […]

True Or False? It’s Impossible To Build A Launch Pad Website For A Large, Enterprise Website.

True — they’re often too big to make it worthwhile to run Growth-Driven Design versus traditional web design. True — complex functions like multiple languages, ecommerce, forums, etc., make it impossible to build a launch pad website. False — it is possible. You’ll likely have to adjust your approach, and it will likely take you longer to […]

Which Statement Best Describes Why It’s Important To Run Experiments To Test The Action Items Your Team Is Building?

Running experiments is important for having a structured way to learn about your users and how the business can interact with them. Running experiments is important to be able to report every single action your team implemented to management. Running experiments is important to keep your team busy on documentation and critical thinking. Running experiments […]