True Or False? It’s Common To Answer A User Question By Conducting One Type Of Research.

True Or False? It’s Impossible To Build A Launch Pad Website For A Large, Enterprise Website.

True — they’re often too big to make it worthwhile to run Growth-Driven Design versus traditional web design. True — complex functions like multiple languages, ecommerce, forums, etc., make it impossible to build a launch pad website. False — it is possible. You’ll likely have to adjust your approach, and it will likely take you longer to […]

True Or False? It’s Important To Code A Marketer-Friendly Website.

True — this removes bottlenecks, allows your team to move faster, and keeps developers building interesting projects versus spending their time making small updates. True — marketers love to jump into the CSS and API code to adjust and improve the code the developers created. False — the website has always been managed by IT […]

What Is The Difference Between A Launch Pad Website And A Traditional Website?

The end result is a fully built website for both. It’s the behind-the-scenes process involved in the launch pad site that the company and users don’t see that enables a faster launch. A launch pad and a traditional website do look quite different. Launch pad websites are much smaller and require a great deal of content to […]