The distinct and steady personality or style of your brand. A particular identity or image that’s regarded as an asset to a company. The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience. The set of human characteristics that are attributed to a brand name. […]
Hiring the right number of people Developing the right amount of content Getting executive buy-in for social ideas Retaining customers Download HubSpot Social Media Certification Exam Answers (PDF)
Research the costs of agencies that can do the work. Consider industry research to back up your plan. Position your program as an experiment or pilot. Create a robust PowerPoint with statistics to back up your plan. Download HubSpot Social Media Certification Exam Answers (PDF)