In what way can display advertising be effective?

Which are the first steps you should consider when constructing an online business strategy?

Understand the target audience Change your mission statement to match the goals Create goals and identify a USP Define and segment your audiences Download Google Digital Garage Certification Exam Answers (PDF)

What can conversion tracking in search help you measure?

How many transactions are completed on your site overall How many people click on your SEM ad and end up browsing your site How many people visiting your site from a search ad end up completing a purchase How many customers your ad has converted into brand ambassadors Download Google Digital Garage Certification Exam Answers […]

What is the term we use to describe how search engines categorise each piece of content?

Listing Crawling Indexing Ranking Download Google Digital Garage Certification Exam Answers (PDF)