In what way can display advertising be effective?

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

Pay people to link back to your site Write some great content they will find useful Ensure your staff link back to your site Link to them first, regardless of whether they have anything interesting on their site Download Google Digital Garage Certification Exam Answers (PDF)

Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.

Organic keywords Social media ads Paid keywords Directories Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

Answer The Public Google Ads Editor Facebook business manager EM Rush Download Google Digital Garage Certification Exam Answers (PDF)