In what way can display advertising be effective?

If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?

Retargeting with a display ad encouraging newsletter sign-up Redesigning your website Creating a Facebook page for your business Retargeting with a display ad that has a discount coupon Download Google Digital Garage Certification Exam Answers (PDF)

“Because Online Attention Spans Are Shorter, A Great Hook Or Opening Sentence Is Important To Draw People In.” What Is This A Best Practice Example Of?

Writing engaging online copy Keeping the target audience in mind Understanding the user journey Being consistent in your approach to copy Download Google Digital Garage Certification Exam Answers (PDF)

How Can You Attract Social Media Users To Share Your Video Content Online?

Tag them in posts Use hashtags Make them funny Use subtitles Download Google Digital Garage Certification Exam Answers (PDF)