In what way can display advertising be effective?

Which of the following is a benefit of using relevant ads and landing pages?

Increased cost for ad placements Higher ad positions on the search results page Higher cost per clicks on your ads Ads that will ensure more purchases Download Google Digital Garage Certification Exam Answers (PDF)

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

Pay people to link back to your site Write some great content they will find useful Ensure your staff link back to your site Link to them first, regardless of whether they have anything interesting on their site Download Google Digital Garage Certification Exam Answers (PDF)

How can you improve a business’s visibility to people located near you geographically?

Translate your website into at least two more languages Offer free phone support during business hours Ensure you have good analytics on your website Make sure your phone number, address and business hours are easy to find Download Google Digital Garage Certification Exam Answers (PDF)