In an SEM auction, your Quality Score is based on which aspect of your ad?

When making video content for your display ads, what is most important to ensure?

Videos are entertaining, long and include a CTA Videos are relevant, short and include a CTA Videos are relevant, long and include a URL Videos are short, informative and include a phone number Download Google Digital Garage Certification Exam Answers (PDF)

What is the purpose of the ‘See, Think, Do, Care’ framework?

To help determine a marketing strategy To help a business understand the customer journey online To help a business reach a global audience To give insight into specific customer groups Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is an example of a ‘call to action’ on a website?

A list of phone numbers customers can use to get in contact with you A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address An icon button that takes the customer to your social media accounts A hotline phone number […]