In an SEM auction, your Quality Score is based on which aspect of your ad?

Which of the following is a benefit of display advertising over search advertising?

Display advertising is cheaper than search advertising Appearing on relevant websites offering advertising space Ads can appear at the top of search engine results pages Display ads are more likely to be clicked on Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following statements is true when it comes to taking a business online?

Stick to what you are doing and don’t make changes The same content works across online and offline platforms Use analytics to make informed decisions Use analytics to track your customers across the Internet Download Google Digital Garage Certification Exam Answers (PDF)

A Lot Of Factors Can Affect How Well A Website Will Rank On Search Engines. What Role Does Metadata Have In This Process?

Helps your website stand out from the competition Allows you to input lots of keywords so that you appear for all of them Provides search engines with more consistent and clear information about what’s on the website Allows you to place sales promotion offers within the search results Download Google Digital Garage Certification Exam Answers […]