In an SEM auction, your Quality Score is based on which aspect of your ad?

Which of the following can help a search engine understand what your page is about?

The date it was published The number of images used The total number of words The title tag Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is a benefit of using relevant ads and landing pages?

Increased cost for ad placements Higher ad positions on the search results page Higher cost per clicks on your ads Ads that will ensure more purchases Download Google Digital Garage Certification Exam Answers (PDF)

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

It can enable you to offer discounts that compete directly with your competitors’ pricing It can identify how your offering is different in comparison to your competitors It can give you deeper insight into the market and their approach It can reveal which additional regions you could be operating in so that you can grow […]