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Google Digital Garage Certification

In an SEM auction, your Quality Score is based on which aspect of your ad?

April 23, 2020Knowledge GlassComments Off on In an SEM auction, your Quality Score is based on which aspect of your ad?
  • Bid
  • Relevance
  • Wit
  • Length

Download Google Digital Garage Certification Exam Answers (PDF)

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Google Digital Garage Certification

When making video content for your display ads, what is most important to ensure?

April 23, 2020Knowledge Glass

Videos are entertaining, long and include a CTA Videos are relevant, short and include a CTA Videos are relevant, long and include a URL Videos are short, informative and include a phone number Download Google Digital Garage Certification Exam Answers (PDF)

Google Digital Garage Certification

What is the purpose of the ‘See, Think, Do, Care’ framework?

April 23, 2020Knowledge Glass

To help determine a marketing strategy To help a business understand the customer journey online To help a business reach a global audience To give insight into specific customer groups Download Google Digital Garage Certification Exam Answers (PDF)

Google Digital Garage Certification

Which of the following is an example of a ‘call to action’ on a website?

April 23, 2020Knowledge Glass

A list of phone numbers customers can use to get in contact with you A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address An icon button that takes the customer to your social media accounts A hotline phone number […]

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Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.
Search engine marketing can also be called what?

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