A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal. Another name for business revenue. The metric your team should not focus on because it’s distracting and pulls away from more important metrics. A single metric that’s used to […]
Start at the top of the prioritized wish list and select as many action items as you can complete based on the effort required by each item and the team’s capacity. First complete any items your CEO mandates. Then use the remaining time to complete any action items, updates, or maintenance items. The general rule […]
A semi-fictional representation of your ideal customer. A report that combines the items that an average buyer purchases in a year. A simple description of demographic characteristics of people you’d like to target. The most recent lead that converted into a paying customer. Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)