A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal. Another name for business revenue. The metric your team should not focus on because it’s distracting and pulls away from more important metrics. A single metric that’s used to […]
A framework used by the strategist when they’re planning during the continuous improvement stage. A step-by-step guide for auditing and identifying improvements on your website. A milestone-based approach for determining when to build new pages or sections onto the website. A framework used by the stakeholders to determine when they should redesign a new website versus continue to optimize […]
Develop user questions, perform research, analyze and report on findings. Quantitative analysis, qualitative verification, experimentation validation. Perform research, develop user questions, create hypothesis. Develop user questions, create prototype, run user testing. Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)