How Much Of The Buyer’s Journey Is Digital?

When Developing Your Brand’s Tone, _______ Is Key.

timing budget context personality Download HubSpot Social Media Certification Exam Answers (PDF)

What’s The Difference Between Social Listening And Social Monitoring?

Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective. Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research. Social listening can only be done natively within each social media […]

What Should You Do To Secure Executive Buy-In If You’re Starting A Social Media Project And Don’t Have A Past Campaign To Use As A Benchmark?

Research the costs of agencies that can do the work. Consider industry research to back up your plan. Position your program as an experiment or pilot. Create a robust PowerPoint with statistics to back up your plan Download HubSpot Social Media Certification Exam Answers (PDF)