- Set a content distribution goal.
- Identify your audience’s preferred channels.
- Run tests for new marketing channels.
- Align your strategy with sales initiatives.
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Roughly how long should your buyer persona interviews take?
10 minutes 1 hour 20 minutes 20 minutes a week for a month Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?
Understanding your ideal customers and key demographic information (such as income) can help you set realistic goals in terms of how much money you can make off of each customer. Understanding the type of content that your ideal customers want to engage will help you create content that delights them across all of your marketing […]
How can you ensure your blog content initiates action? Select all that apply.
Include CTA offers for each of your personas. Use actionable and specific language. Design your CTA to stand out. Add exit intent pop-ups for each blog. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)