How can you ensure your content drives action?

You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?

Creating a buyer persona Journey mapping Implicit segmentation Explicit segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Leveraging the data that’s already accessible to you is a part of which step of implementing behavioral marketing and customer segmentation?

Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website. Use this information to segment your contacts. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Checking for statistical significance when testing a new marketing channel ensures:

You developed a strong hypothesis. You’ve chosen the correct KPIs. You achieve similar results next time. Your hypothesis is correct. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)