Google Ads Search Certification Answers

How can the optimization score be used to help increase the effectiveness of a Google Search campaign?

Sara TaylorComments Off on How can the optimization score be used to help increase the effectiveness of a Google Search campaign?
  • It can show how close a campaign is to being optimized to its full potential.
  • It helps you determine a website’s network performance and find ways to optimize it.
  • It lets you compare the popularity of your website to others so you can know your market share.
  • It lets you compare ad text creative with other ads and find ways to make them more effective.

The correct answer is:

  • It can show how close a campaign is to being optimized to its full potential.

 

Related Post
Google Ads Search Certification Answers

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

Knowledge Glass

Her business will have a competitive presence with similar businesses during searches. Her business will have a higher ranking in organic search results. Ads for her business will appear across a variety of digital and traditional media. Potential customers will be automatically directed to her business website. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct Responses

Sara Taylor

Automatically creating headlines in response to content on advertisers’ websites Removing the need for marketers to optimize Search campaigns Reaching the right user at the right price with relevant ads Time savings that allow you to reinvest in your most important marketing priorities The correct answer is: Reaching the right user at the right price […]
Google Ads Search Certification Answers

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

Sara Taylor

Use of contextual signals Use cross-device reporting Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads The correct answer is: Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads