Google Ads Search Certification Answers

How can the optimization score be used to help increase the effectiveness of a Google Search campaign?

Sara TaylorComments Off on How can the optimization score be used to help increase the effectiveness of a Google Search campaign?
  • It can show how close a campaign is to being optimized to its full potential.
  • It helps you determine a website’s network performance and find ways to optimize it.
  • It lets you compare the popularity of your website to others so you can know your market share.
  • It lets you compare ad text creative with other ads and find ways to make them more effective.

The correct answer is:

  • It can show how close a campaign is to being optimized to its full potential.

 

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Google Ads Search Certification Answers

Which type of Search Audience solution would best reach this individual?

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A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual? Affinity Audience In-Market Audience Detailed Demographics Similar Audiences for Search Download Google Ads Search Certification Exam Answers (PDF)
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How is using non-last-click attribution conversions useful for Performance Planner forecasts?

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You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

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Increasing the trustworthiness of the website. Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Reducing the bid rate on the ad. Download Google Ads Search Certification Exam Answers (PDF)