It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives. It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives. It’s a Smart Bidding […]
If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
Google Ads lets you set a fixed daily budget to align with your goals and reach more people. Google Ads uses AI to automatically adjust your daily budget to align with your performance goals. Google Ads offers Smart Bidding strategies to help you maximize conversions and stay on budget. Google Ads offers tools for planning, […]