Filters let you include, exclude, or modify the data you collect in a view.

What feature collects company-specific data such as Member Status?

Custom Filter Event Tracking Custom Dimension Custom Metric Download Google Analytics Individual Certification Exam Answers (PDF)

What report shows the percentage of traffic that previously visited a website?

All traffic > Referrals report Behavior > New vs returning report Behavior > Frequency and Recency report Interests > Affinity categories report Download Google Analytics Individual Certification Exam Answers (PDF)

When does the tracking code send an event hit to Google Analytics?

Every time a user makes a reservation Every time a user performs an action with pageview tracking implemented Every time a user performs an action with event tracking implemented Every time a user adds an event to their calendar Download Google Analytics Individual Certification Exam Answers (PDF)