Filters let you include, exclude, or modify the data you collect in a view.

What data does Google Analytics prohibit collecting?

Billing city Personally identifable information Purchase amount Product SKU(s) Download Google Analytics Individual Certification Exam Answers (PDF)

What report shows the percentage of traffic that previously visited a website?

All traffic > Referrals report Behavior > New vs returning report Behavior > Frequency and Recency report Interests > Affinity categories report Download Google Analytics Individual Certification Exam Answers (PDF)

What Remarketing audiences cannot be defined by default?

Users who speak a particular language Users who played a video on a website Users who visited a physical store Users who visited a specific page on a website Download Google Analytics Individual Certification Exam Answers (PDF)