Filters let you include, exclude, or modify the data you collect in a view.

What feature is required to track customer search terms on a website?

Site Search Data Import Enhanced Ecommerce Search filters Download Google Analytics Individual Certification Exam Answers (PDF)

What report indicates the pages of a website where users first arrived?

All Pages report Landing Pages report Location report Pages report Download Google Analytics Individual Certification Exam Answers (PDF)

What would prevent data from appearing in a Custom Report?

Too many metrics in a Custom Report A filter that removes all the data Too many dimensions in a Custom Report Custom Report isn’t shared with users in the same view Download Google Analytics Individual Certification Exam Answers (PDF)