Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good ________.

Developing a content distribution goal begins with identifying the purpose behind your distribution efforts. Which questions can help you identify your purpose? Select all that apply.

Why are you sharing this content? What are your expectations after promoting this content? What content are you sharing? What distribution channels are you planning to use? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

How can you refine your content distribution strategy?

Set a content distribution goal. Identify your audience’s preferred channels. Run tests for new marketing channels. Align your strategy with sales initiatives. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

When creating a blog title, why do the number of characters in the title matter?

It doesn’t matter as long as the title is descriptive. It matters because you should only be including one primary keyword within your title. It matters if the blog post will be shared on Twitter since this social media channel only allows 140 characters. It matters because search engines show a limited amount of characters, […]