Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good ________.

Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?

Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website.​ Use your segmentation to nurture. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank. Explicit segmentation is synonymous with ______.

Behavioral marketing Strategy Correlation Causation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false: The “independent variable” in an A/B test is the control or the variation that remains unchanged.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)