True Or False? Curating Content Means Publishing Someone Else’s Content As If It Were Your Own.

Why Do You Need To Use Leading Indicators Of Revenue Success When Calculating ROI On Your Social Media Strategy?

It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign. It can be months before you’ve closed new customers from a social media campaign. Understanding how you stack up to your competition can help you pivot and make better business decisions. Calculating ROI on social media […]

When It Comes To Social Listening, How Do You Know Which Social Networks To Start With?

Start with the social networks your buyer personas use to learn about and interact with brands. Facebook has over two billion monthly active users, so start there. Create an account on all of them, and see which ones your audience gravitates towards. If you haven’t started your social presence by now, unfortunately it’s too late. […]

How Can Social Media Listening Increase Customer Advocacy?

Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are. Responding only to negative social posts with helpful, knowledgeable responses shows that you care. Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being heard. Responding to a social post within one hour […]