A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. A separate strategy outside of your inbound efforts that involves sending email. A strategy for sending all types of email for your business, including sales emails and administrative emails. A strategy […]
Treating your contacts the way you want to be treated and showing them value Contact management and segmentation Lead rotation for handoff to sales Only top-of-the-funnel contacts Download HubSpot Email Marketing Certification Exam Answers (PDF)