Hubspot Digital Marketing Certification

What should you consider when selecting keywords to guide your content strategy?

Sara TaylorComments Off on What should you consider when selecting keywords to guide your content strategy?
  • Keywords that appear on competitor websites
  • Keywords with high search volume and alignments with business goals
  • Keywords that have seasonal popularity but low relevance to your business
  • Keywords that are trending on social media platforms regardless of relevance

The correct answer is:

  • Keywords with high search volume and alignments with business goals.

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Hubspot Digital Marketing Certification

Alejandro works for Homebody’s Pro Tools, an e-commerce site selling DIY equipment. He’s noticed through website analytics that many visitors spend time on the power drills page but leave the site without taking further action. The company collected these visitors’ email addresses from past interactions, like abandoned carts or newsletter signups. Which of the following is the best strategy for Alejandro to re-engage these leads using email marketing?

Sara Taylor

Adding all these visitors to a general weekly newsletter about new arrivals and promotions Sending an immediate follow-up email asking why they didn’t purchase a power drill Using AI to predict which specific power drill they were most interested in and sending them a discount code for that single product Creating a segment for these […]
Hubspot Digital Marketing Certification

What impact does fast-loading pages have on SEO?

Sara Taylor

It improves navigation features. It minimally impacts SEO. It results in more ad space per page. It can lead to higher search rankings. The correct answer is: It can lead to higher search rankings.
Hubspot Digital Marketing Certification

You work for an online boutique selling unique, handcrafted jewelry. You notice many shoppers add items to their cart but don’t complete their purchase. Which digital marketing strategy should you prioritize to encourage these customers to finalize their orders?

Sara Taylor

Shifting social media efforts toward creating humorous, viral video challenges to increase brand visibility Investing in attending B2B networking events and developing detailed whitepapers on the sustainable sourcing of materials Focusing primarily on optimizing your blog content about jewelry history for search engines Implementing follow-up emails reminding shoppers about their abandoned carts, perhaps with a […]