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Google Analytics Individual Certification

Auto-tagging is used to collect data from which kinds of traffic?

April 20, 2020Knowledge GlassComments Off on Auto-tagging is used to collect data from which kinds of traffic?
  • Search engine traffic other than Google
  • Social media traffic
  • AdWords Campaign traffic
  • Website referral traffic

Download Google Analytics Individual Certification Exam Answers (PDF)

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Google Analytics Individual Certification

What feature is required to track customer search terms on a website?

April 20, 2020Knowledge Glass

Site Search Data Import Enhanced Ecommerce Search filters Download Google Analytics Individual Certification Exam Answers (PDF)

Google Analytics Individual Certification

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

April 20, 2020Knowledge Glass

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school” Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include” Custom Include filter with field “Campaign Name” and pattern “back to school” Custom Include filter with field “Page Title” and pattern “back to school” […]

Google Analytics Individual Certification

When does the Analytics tracking code send a pageview hit to Google Analytics?

April 20, 2020Knowledge Glass

Every time a user loads a webpage with embedded tracking code Every time a user clicks a video on a website Every time a user adds an item to an online shopping cart Every time a user searches on a website Download Google Analytics Individual Certification Exam Answers (PDF)

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What is a “metric” in Google Analytics?
Which user characteristic may NOT be used to change keyword bids in AdWords?

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