Scheduling posts Monitoring brand mentions Analyzing sentiment of social media posts Buying followers Buying followers The correct answer is: Buying followers.
Author: Sara Taylor
What benefit does AI bring to scheduling social media posts?
It allows for posts to be scheduled in bulk and can recommend optimal posting times based on historical metrics. It ensures that all posts are identical across platforms. It replaces the need for creative content generation. It prevents the need for any human input. The correct answer is: It allows for posts to be scheduled […]
What is a potential benefit of keeping social media management in-house?
It requires less financial commitment. It allows for more personalized communication with customers and prospects via social platforms. It doesn’t require any expertise in the field. All tasks can be delegated to internal teams. The correct answer is: It allows for more personalized communication with customers and prospects via social platforms.
When hiring a social media agency, what is one of the important questions you should ask?
How many followers do they have on social media? Do they work in the office or remotely? Do they have experience in your industry or with a similar business? Are they willing to work for free initially? The correct answer is: Do they have experience in your industry or with a similar business?
What are the two types of online communities?
Interest-driven and influencer-driven Product-focused and service-focused Shared-interest and information Public and private The correct answer is: Public and private.
You’re part of a team at your company that’s responsible for setting up an online community. While creating the strategy, one of your colleagues argues that considering an exit plan is unnecessary and a waste of time. How do you respond?
Agree with them, focusing energy on building the community instead. Suggest that an exit plan isn’t necessary if the community remains small and easily manageable. Argue that an exit plan is a critical part of the strategy, as it helps prepare for potential changes in the future, including dissolution of the community if necessary. Suggest […]
What is one of the key performance indicators (KPIs) for measuring the success of an online community?
Number of community moderators Geographical location of most members Number of non-active members Number of members The correct answer is: Number of members.
You’re in a meeting with your marketing team discussing the performance of your company’s social media community. A new team member suggests tracking the company’s profit margin as a key performance indicator (KPI) for the social media community. How do you respond?
Agree, detailing a plan to correlate profit margins directly with social media activities. Explain that while company profit margin is important, it’s not a direct KPI for a social media community. Instead, focus should be on indicators like number of members, engagement metrics, and referral traffic. Suggest that a one-track approach is best, proposing that […]
Which of the following is NOT a reason why a business might build a social media community?
Supporting existing business or marketing efforts Counteracting negative reviews Increasing the owner’s social media following Identifying passionate fans The correct answer is: Increasing the owner’s social media following.
Fill in the blank: If you’re not prepared to invest time and energy into regular engagement with your community, you won’t be able to reap the benefits of ______________.
content conversation user-generated content community autonomy brand promotion The correct answer is: user-generated content.