They help advertisers reach the right user, at the right price, with relevant ads. They remove the need for marketers to optimize Search campaigns. They automatically generate headlines based on advertisers’ websites. They help save time so marketers can reinvest in their most important priorities. The correct answer is: They help advertisers reach the right […]
Author: Sara Taylor
How many responsive search ads does Google Ads permit?
Google Ads permits six enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1 Google Ads permits unlimited enabled responsive search ads per ad group. If you have text that […]
What are two ways optimization score can help marketers succeed? Select 2 Correct Responses
Determines which campaigns to prioritize for improvements. Documents campaign budget for marketing teams. Speeds up implementation for enhancements to campaigns. Uses Google AI to plan campaigns without the need for input. The correct answer is: Determines which campaigns to prioritize for improvements. Speeds up implementation for enhancements to campaigns.
Which two asset types may also be served as automated assets at the account level? Select 2 Correct Responses
Dynamic sitelinks can also be served as account-level automated assets. Call assets can also be served as account-level automated assets. Dynamic callouts can also be served as account-level automated assets. Promotional callouts can also be served as account-level automated assets. The correct answer is: Dynamic sitelinks can also be served as account-level automated assets. Dynamic […]
With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?
With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically. With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa. With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time. With Google AI, marketers no longer need […]
How should marketers use AI-powered Search ads to accomplish their business goals?
Use exact match keywords to help AI-powered Search reach specific audiences. Reduce and reinvest paid search budgets in high-quality image assets. Leverage broad match, Smart Bidding, and Responsive Search Ads together. Rely on manual bidding for queries marketers anticipate delivering the most value. The correct answer is: Leverage broad match, Smart Bidding, and Responsive Search […]
What is value-based bidding?
It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives. It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives. It’s a Smart Bidding […]
Which of these are three efficient ways that marketers can apply recommendations that affect optimization score? Select 3 Correct Responses
Reviewing and applying individual recommendations within each of the categories Opting in to apply particular recommendations automatically Reviewing and applying individual recommendations in your Keyword report Using “Apply all” to implement every recommendation with one click Reviewing recommendations and making adjustments under campaign settings The correct answer is: Reviewing and applying individual recommendations within each […]
Assets assist in providing users with which two things they want from their search queries? Select 2 Correct Responses
Relevant information Attractive imagery Product and service comparisons Information based on their moment The correct answer is: Relevant information Information based on their moment
Two asset types can also be served as account-level automated assets. What are they? Select 2 Correct Responses
Dynamic callouts can be served in this way. Promotional callouts can be served in this way. Call assets can be served in this way. Dynamic sitelinks can be served in this way. The correct answer is: Dynamic callouts can be served in this way. Promotional callouts can be served in this way.