Labels can be applied to ad groups, campaigns, keywords, and ads. Labels can be applied to ad groups, campaigns, bid strategies, and ads. Labels can be applied to bid strategies, dimensions, campaigns and ads. Labels can be applied to bid strategies, campaigns, keywords, and ads. The correct answer is: Labels can be applied to ad […]
Author: Sara Taylor
In Search Ads 360, you’re hoping to use custom dimensions to make some important business decisions. What’s one way to make that happen?
You can create formula columns. You can change keywords. You can build custom reports. You can write automated rules. The correct answer is: You can write automated rules.
If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?
You’d recommend automated channel groupings. You’d recommend custom channel groupings. You’d recommend multichannel groupings. You’d recommend keyword groupings. The correct answer is: You’d recommend automated channel groupings.
One of your customers is a rental car provider. To add structure to their Search Ads 360 campaign, they’re using feed data. Competitive travel prices are a business goal–they want those offers to be highlighted in their campaign. They ask you what the pricing options are through feeds. How do you respond?
Highest price for each route Price options for each route Average price for each route Lowest price for each route The correct answer is: Average price for each route
If you want to run all Search Ads 360 ads at one certain time, how would you set that up in your account?
You’d use custom dimensions. You’d use automated rules. You’d use templates. You’d use labels. The correct answer is: You’d use automated rules.
To report on search campaigns that aren’t directly supported by Search Ads 360, what kind of account should you create?
You should create a submanager account. You should create an engine track account. You should create a manager account. You should create a campaign account. The correct answer is: You should create an engine track account.
If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?
You should set up conversion cart data. You should set up budget bid strategy. You should set up data-driven attribution. You should set up Google Ads auction-time bidding. The correct answer is: You should set up budget bid strategy.
What should you set up within the Floodlight column of Search Ads 360 to find more information about conversions?
You should set up budget bid strategies. You should set up custom variables. You should set up custom metrics. You should set up conversion cart data. The correct answer is: You should set up custom metrics.
Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?
Return on investment (ROI) Engagements Return on ad spend (ROAS) Conversions The correct answer is: Conversions
Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?
They should use the Overview page. They should use Performance Center. They should use App Switcher. They should use Tools & Settings. The correct answer is: They should use Performance Center.