The number of sales you make from the ad The cost of each ad you publish The cost of creating the ad A prediction of sales you can make from your ad Download Google Digital Garage Certification Exam Answers (PDF)
Author: Knowledge Glass
Which of the following is true when purchasing ad placements on an advertising network?
You always need to contact the owner of the website to buy ads on their page The network provides data on the click-through-rate The network provides names of the people who click your ad The network will continue to show your ad for 7 days once your budget has expired Download Google Digital Garage Certification Exam […]
If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?
Retargeting with a display ad encouraging newsletter sign-up Redesigning your website Creating a Facebook page for your business Retargeting with a display ad that has a discount coupon Download Google Digital Garage Certification Exam Answers (PDF)
What is the first step of display retargeting?
Sourcing keywords Defining your audience Writing content Setting a call to action Download Google Digital Garage Certification Exam Answers (PDF)
When incorporating videos into a digital strategy, which of the following tactics provides value to customers?
Setting up live streams of the business’s physical shop on their website Publishing a how-to video on their website Producing sale campaign videos Sharing personal vlogs Download Google Digital Garage Certification Exam Answers (PDF)
What can using video as part of your online presence help you create?
Content that will go viral A channel to engage with customers A variety of different brand perceptions An online following and fanbase Download Google Digital Garage Certification Exam Answers (PDF)
Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.
An agency, professional crew and equipment Creativity, lots of experience and a large budget Creativity, planning and any budget Creativity, planning and high-quality equipment Download Google Digital Garage Certification Exam Answers (PDF)
Using videos in email marketing and social media is an effective way to do what?
Increase word of mouth referrals Engage and grow your audience Guarantee sales of your product or service Lower the cost of developing content Download Google Digital Garage Certification Exam Answers (PDF)
How can you take advantage of video for your product/services without actually making a video?
This isn’t possible Advertise on other people’s videos Use images with a call to action instead Share other people’s videos Download Google Digital Garage Certification Exam Answers (PDF)
When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
Consider removing the video from the platform Consider re-shooting your video based on comments Consider updating your preview images, video titles or descriptions Consider asking people to watch the whole video in the description Download Google Digital Garage Certification Exam Answers (PDF)