HubSpot Marketing Software Certification

What is the advantage of using a form?

Forms help you gauge how interesting a piece of content is to your target audience. Forms can help you disqualify leads. With forms collecting information for you, you no longer need to talk to sales. Form submissions can be used to boost the vanity metrics of your site. Download Hubspot Marketing Software Certification Exam Answers (PDF)

HubSpot Marketing Software Certification

What’s the difference between a form and a lead flow?

Experience — forms are inbound. Lead flows are outbound. Location — forms only exist on landing pages. Lead flows only exist on pillar pages. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey. Experience — lead […]

HubSpot Marketing Software Certification

How can a lead flow supplement a visitor’s experience?

By interrupting a visitor browsing irrelevant content By providing additional content or value By redirecting users to an interesting offer or asset By collecting information that can help you immediately personalize a visitor’s experience Download Hubspot Marketing Software Certification Exam Answers (PDF)

HubSpot Marketing Software Certification

What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:

Using a free tool to develop great content Knowing your buyer persona Mapping your business goals to social objectives Adding social media links to your website header and footer Connecting your social media accounts in Download Hubspot Marketing Software Certification Exam Answers (PDF)

HubSpot Marketing Software Certification

You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?

By the accounts you want to see engagements from By going to Twitter to see the lists you’ve created in HubSpot By conversations, so you can respond to audience comments By interactions or click-like engagements with content that has been published in HubSpot Download Hubspot Marketing Software Certification Exam Answers (PDF)