HubSpot Growth-Driven Design Certification

When Evaluating Tools To Integrate Into A Growth-Driven Design Tool Stack, Which Of The Following Is NOT An Important Functionality Consideration?

It promotes team collaboration. The CMS helps your team create, manage, and grow content. It has direct data integrations into social networks to pull social data into the database. It helps your team perform user research. It helps your team quickly and easily turn insights into experiments. It has deep integrations with other systems used […]

HubSpot Growth-Driven Design Certification

Your Team Is Evaluating Different Content Management Systems (CMS). Which Of The Following Questions Should Your Team Members Ask Themselves?

Does this CMS remove bottlenecks and empower our non-technical team members to take action? Is this CMS fast, secure from hackers, and reliable? Which CMS allows us to take action on data and best supports our GDD efforts? Is this the best CMS to help us achieve our goals and drive business growth? All of the above […]

HubSpot Growth-Driven Design Certification

Which Statement Best Describes When User Research Is Used During Growth-Driven Design?

User research is used throughout the entire GDD methodology, but it’s especially common during the strategy stage and the plan step of the continuous improvement stage. User research is primarily done when first kicking off a new GDD engagement to better understand your audience. User research is primarily done during the launch pad stage when […]

HubSpot Growth-Driven Design Certification

What Are The Three High-Level Steps Of The User Research Process?

Develop user questions, perform research, analyze and report on findings. Quantitative analysis, qualitative verification, experimentation validation. Perform research, develop user questions, create hypothesis. Develop user questions, create prototype, run user testing. Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)

HubSpot Growth-Driven Design Certification

Fill In The Blank: You’re Training A New Team Member On The Research And Brainstorming Process. Your Teammate Asks, “Why Are The User Questions The First Step In The Research Process?” You Respond With, “Starting With Creating User Questions Helps Us _______.”

focus our research efforts in the right areas and helps us determine the best research methods to use communicate expectations between the users and the stakeholders scope the number of action items we implement in that cycle determine which action items we should test and which ones should simply be implemented without testing Download HubSpot […]

HubSpot Growth-Driven Design Certification

Which Of The Following Statements Is NOT An Example Of A Time You Need To Use Qualitative Research?

When you need to find out “why” users are behaving a certain way. When you’re first starting out and/or lacking quantitative data. When you need to dig deeper into a specific topic. When you need to save time on research to hit a deadline. Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)

HubSpot Growth-Driven Design Certification

Imagine You’re Reviewing Your Website’s Analytics And Notice A Large Percentage Of Users Exiting The Site On The Third Step Of Your Conversion Funnel. The Third Step Of The Conversion Funnel Is The “Product Comparison Page.” You Want To Review The Behaviors And Interactions Each User Has On That Page Just Before They Exit. Which Research Category Would Be Best To Use In The Scenario Above?

Observational Qualitative Quantitative Prototyping Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)

HubSpot Growth-Driven Design Certification

Which Statement Best Defines A Launch Pad Website?

A website that looks and performs better than the one you have today but is built quickly and is not a final product. Rather, your launch pad is the foundation you’ll build and optimize from using data. A website that is built quickly by removing the majority of pages and functionality. The result is a pared-down version […]