Broad match Audience targeting Param 3 Negative keyword Download Bing Ads Accredited Professional Exam Answers (PDF)
Author: Knowledge Glass
A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.
Target audiences using remarketing in paid search. Exclude audiences based on website behavior Increase ad spend Validate a tag Download Bing Ads Accredited Professional Exam Answers (PDF)
With search advertising, what happens when a customer clicks your ad? (Select 2)
You are charged if the customer makes a purchase. You are charged for the click. The user lands on your website The user lands on your competitor’s website Download Bing Ads Accredited Professional Exam Answers (PDF)
What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
Website exclusions Keyword match types Targeting Incremental bidding Download Bing Ads Accredited Professional Exam Answers (PDF)
The Competition tab in Reporting gives you what two functionalities? (Select 2)
Product title naming Auction Insights Recommendations Bidding Google Import Download Bing Ads Accredited Professional Exam Answers (PDF)
Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?
Status Impressions Click-through rate Delivery Download Bing Ads Accredited Professional Exam Answers (PDF)
When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
Quality Score LP User Experience Quality Impact (for keywords with QS of 5 or less) None of the above All of the above Download Bing Ads Accredited Professional Exam Answers (PDF)
What are two ways to import a file? (Select 2)
Excel CSV file Google Ads Default settings Download Bing Ads Accredited Professional Exam Answers (PDF)
A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?
True False Download Bing Ads Accredited Professional Exam Answers (PDF)
A best practice for updating UET tags on your website is:
Apply sitewide tagging of your UET tag (including all ad landing pages) Use only the JavaScript version of your UET tag Don’t place your UET tag within an iFrame Incorporate all relevant event parameters into your UET tag All of the above Download Bing Ads Accredited Professional Exam Answers (PDF)