Author: Knowledge Glass

Google Ads Display Certification Answers

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

Knowledge GlassComments Off on Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

Exact Broad Broad-match modifier Phrase Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Knowledge GlassComments Off on Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

Knowledge GlassComments Off on Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

Dynamic video insertion More qualified leads Faster loading landing pages Better ad quality Attractive video assets Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

Knowledge GlassComments Off on Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

Tim searches for “best skateboards”. Tim scans the search results. Tim launches a Google Search ad. Tim browses different skateboards on the website he navigated to. Tim makes a purchase from the website he navigated to. Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

If An Advertiser Doesn’t Want To Add Remarketing Tags To A Website, Why Would Customer Match Be A Good fit For Them?

Knowledge GlassComments Off on If An Advertiser Doesn’t Want To Add Remarketing Tags To A Website, Why Would Customer Match Be A Good fit For Them?

Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people who haven’t been to your website yet Customer Match relies on your own data instead of a remarketing tag It wouldn’t be a good fit. You have to tag your website to use Customer Match […]