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HubSpot Social Media Certification

Why Should You Be Careful About Monitoring Competitors?

Knowledge Glass

Your competitors can tell when you’re monitoring them, and they may get offended and retaliate. It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer. Competitors aren’t the only reason people don’t buy your product or service. Competitive intelligence is best used for highly competitive markets only. Download […]
HubSpot Social Media Certification

What Do We Mean When We Say You Should Post An “80/20 Mix” On Social Media?

Knowledge Glass

20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations. 80% of your social content should promote your brand, and 20% of your social content should be anything that truly interests your audience and engages them […]
HubSpot Social Media Certification

True Or False? When You Use Language In Your Social Responses That Is Too Casual, You Lose The Respect Of Your Audience.

Knowledge Glass

True False Download HubSpot Social Media Certification Exam Answers (PDF)