The process of building relationships with prospects with the goal of earning their business when they’re ready. A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action. A marketing effort focused on engaging with your leads and customers in a way that encourages […]
Design your test. Review and start your test. Evaluate the segment of recipients you’re sending to. Analyze your whole email marketing strategy performance. Download HubSpot Email Marketing Certification Exam Answers (PDF)
Buyer personas Segmentation Buyer’s journey Contact properties Download HubSpot Email Marketing Certification Exam Answers (PDF)